Investments Just because everybody’s doing it, doesn’t always mean it’s such a great idea. It's time for some uncommon thinking.An all-too-common mindsetTraditional or “common” planning is often based on achieving a specific rate of return on a mix of assets. If objectives are not met within the timeframe, your life and the lives of your family may be adversely affected. This transaction-driven recycling of “great ideas” is a constant hurdle that investors must overcome when dealing with brokers trapped in this short-term mindset. Looking for the next great idea that leads to a transaction, these brokers literally cannot see the forest for the trees. And, no matter how hard you try, you can’t escape the carnage caused by that next transaction. And the next. And the next.Uncommon thinkingAt First Financial Group, we believe that good investment planning has one end in mind, future cash flow. The unexpected is inevitable, so it is essential to take into account the full spectrum of potential outcomes over the long-term and plan accordingly.Focusing on the outcomeWe build relationships that are focused not on arbitrary returns, but on achieving your desired outcome. You will experience a conversation about the intricacies of your needs and circumstances to help establish your true risk budget. Investment selection is a byproduct of this process -- it does not drive the process.Are you ready for a thoughtful investment strategy that you understand instead of a series of transactions?Contact Me Video Have A Question? Name Email Address Phone Question Thank you! Oops!